Most businesses need to advertise at some stage - but for many, PR (Public Relation), events, direct selling, email marketing and use of social media will also achieve excellent results.
Online advertising is now generally the most cost-effective and easiest way to reach a large audience; national media publications are losing readership. However, local papers and magazines are still widely read, and some specialist journals can also hit the mark if you want to reach a niche audience.
Pay-per-click advertising is also a useful way to gain exposure for a niche or local business.
A digital marketing agency can tell you more about the costs of advertising online, including pay-per-click advertising, and what you can expect to achieve.
Can digital marketing really help my business?
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing digital marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
How should companies measure the digital marketing success?
Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.
How much does digital marketing cost? What’s the ROI(Return Of Investment)?
One thing is for certain – digital marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourching to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media/digital marketing strategy is.